Which colors are more preferable in logo design?
Choosing colors for your business can be very difficult. Not all colors work for every business. What looks great on paper, may not look so great when printed out. Even the hue that is considered to be the most suitable for a given company’s logo may have some other group of colors that do better on a different canvas. There are so many things to keep in mind when choosing the perfect colors for a logo. That’s why we always need to use color samples whenever we are designing a logo. After that, you can also know which colors are preferable in logo design.
Which colors are preferable in logo design? You’ll probably have a favorite color or two that you are very fond of. If you do, then you should use those colors. However, if your favorites are not appropriate, then you will need to think about changing them. For example, let’s say that your favorite color is blue. You should make your website’s background color to be the same as your main text and your links.
On the other hand, if your favorite colors are purple and green, it would not make sense to make your site’s background to be blue. These types of colors are not complementary to each other. As such, you should keep the proportions of your website in mind. Make sure that the ratio of your background to your main content is one-to-one.
How about shades of color?
These are very important. Your website should always strive to have shades of colors that complement each other. If your business is mostly accessible to people who live in the southern part of India, then you should make the colors of your logo light shades of red and orange. If you are mostly accessible to people in the northern part of the US, then your colors of choice should be bluish-greenish shades.
Again, this is a matter of practicality. You want to choose colors that will convey the kind of image that you want to create. If you are, for example, an online retailer that sells fashion clothing, then your font color should be lighter such as purple. This will make people see your website as fashionable and chic. Let’s see some things for Which colors are preferable in logo design.
04 Things to Consider While Colours for Logo
Now that we have discussed some of the basic elements in choosing colors, let us proceed with the specifics on how to choose colors that are preferable in logo design. In general, the main colors used in the logo design should be bold and vibrant. If you want people to quickly pick up what you are saying, you have to make sure that your logo has this characteristic. It should also be able to represent your company well. With that in mind, your color should come from the background and the main concept of your business.
Too Busy Colours
Another thing you should keep in mind when choosing colors for your logo is that your logo should not be too busy. People often make the mistake of putting too many colors on their business logo and business card to make it look more interesting. The problem with this is that people tend to focus on these colours and as a result, they lose the clarity and originality of the design. You should put in only those colors that can attract people’s attention.
Light Colours
To avoid that, you need to use only the basic colors that are necessary for your business. Make sure to make use of colors like black, red, and white because these are more reliable and can be easily recognized as being related to your company. Of course, if you are aiming for a unique appeal, then you can make use of other colors like purple and green.
Colors Portion
Another thing you should remember when choosing colors for your logo is that your text should not be too small or too big. It should be in perfect proportion. There are times when some users see a certain color and are tempted to click on it even though it is not needed. To attract more people, you have to make sure that your text is not very small. The rule here is to use solid color on the background and then utilize a lighter color for the main part of your text and a darker one for your graphic.
Colours Communication
Another thing that you should remember when making use of colors in logo design is that your logo should be able to communicate the main concept of your business. If you want people to remember you, your logo should be able to give them an idea about what you are trying to say. If you are just trying to emphasize your business, you can choose from bright colors. If you are aiming for something more sophisticated, you can use more subtle colors like dark ones.
Read More: Top 8 Logo Design tools our expert uses
Conclusion
If you want to do your research before making a decision about which colors are preferable in logo design for business, you can always ask people that you know. This way, you can get a better understanding of what kind of impact the right colors will have on your business. You can also ask them which colors are preferable in logo design for business and they will be able to give you a lot of useful information about this. Remember, however, that everyone has their preferences. There’s no wrong or right answer when it comes to colors!
What do all good business owners know about choosing colors that are preferable in logo design? Most probably, they already know that it is very important to choose colors that will suit the brand name they want to create and make sure they get the exact effects they want for their business. These tips on how to choose colors that are preferable in logo design will help you choose colors that will give your business a great impression.
If you are aiming for a professional look, you have to make sure that your business logo will be able to convey this professional look in all situations. You should remember that your goal here is to make sure that your business is noticeable and recognized in whatever context. Colors play an important role in making your brand known and visible. Just like in your business cards, you will want people to see and remember your name each time they see or use your logo or business card. We hope you get an idea of Which colors are preferable in logo design.
